WOLF GROOM AI CREATIVE DIRECTOR

Wolf Groom is an AI creative director, educator, and innovation strategist, known as Waviboy. 225,000+ creatives follow Waviboy across social media for AI campaign production: how to direct generative models to the standard brands actually pay for.

The path here was not a straight line. Waviboy began as a fashion label, where Wolf built a digital avatar called Lil Wavi that earned features in i-D and Dazed while digital characters were still a novelty. Then came the strategy years: educating global brands, including Pernod Ricard, on implementing AI across marketing teams and the C-suite. When image models crossed the line from toy to tool, the three threads became one job.

Today Wolf runs the Waviboy Academy, a training programme for AI creative direction, and founded AIARTDIRECTION.COM, the independent reference site for the discipline: the definition, the Slop Test, and the first industry census. The formal certification for the field arrives in 2027.